WHAT TO WATCH AT THE MOVIES
Your Weekly Guide to the Big Screen.
“What To Watch At The Movies” is a fast-paced, engaging 90-second weekly segment delivering the latest on upcoming films hitting theaters.
Every Thursday, viewers get a sneak peek into the hottest releases with exclusive clips, celebrity interviews, behind-the-scenes access, and expert insights—all in under two minutes.
With a built-in audience of moviegoers, entertainment fans, and pop culture enthusiasts, this series is the perfect branded content opportunity for advertisers looking to engage a highly engaged, entertainment-driven audience.
Series History
Originally launched in 2013, What to Watch at the Movies quickly became a trusted source for moviegoers, syndicated across Yahoo! and CW-affiliated lifestyle programs nationwide. Now in 2025, the show is back with a fresh perspective, a new host, and a multi-platform distribution strategy.
MEET THE HOST
ASHLEY DIOR COOK
Bringing energy, expertise, and star power, Ashley Dior Cook takes over as the face of What to Watch at the Movies in 2025.
A seasoned entertainment host and content producer, Ashley has over 10 years of experience engaging audiences across live shopping, digital media, and entertainment news. Her background includes roles at Buzzfeed, Amazon, and Afterbuzz TV, where she specialized in producing engaging, commerce-driven, and entertainment-focused content. Her charisma and industry insight make her the perfect guide to the latest must-see films.
EPISODE FORMAT
Each episode delivers a fast-paced, engaging breakdown of the week’s hottest theatrical releases, featuring:
- 🎬 “Top Three” Ranked Weekly Releases – A curated list of the must-see films hitting theaters.
- 🌟 Exclusive Celebrity Interviews – Conversations with Hollywood’s biggest stars.
- 🎥 Behind The Scenes Clips – Sneak peeks at the making of the biggest blockbusters.
- 🔍 Preview Video and Production Info – Essential details on upcoming releases.
- 📍 On-Location and Set Tours – Insider access to movie sets and filming locations.
- 🎤 Red Carpet Premieres – Highlights from the biggest Hollywood events.
- ➕ And More… – Surprise features, industry insights, and exciting bonus content.
WHY ADVERTISE WITH THIS SERIES
In today’s crowded media landscape, advertisers need impactful, integrated marketing opportunities that resonate with engaged audiences. What to Watch at the Movies provides a premium, built-in audience across broadcast, digital, OTT, and social media platforms—allowing brands to seamlessly integrate their message into trusted, high-quality entertainment content.
SPONSORSHIP & ADVERTISING OPPORTUNITIES
As an advertiser, there are multiple ways to engage our audience:
- 📌 Embedded Product Placement – Feature your brand naturally within the set or within on-location filming.
- 🎬 Branded Segment Storytelling – Integrate your brand’s message directly into the narrative of our entertainment coverage.
- 🏆 Title Sponsorship for Individual Segments – Own a specific segment, such as “Top Three Weekly Releases,” “Behind-the-Scenes,” or “Celebrity Interviews.”
- 🎥 Title Sponsorship for the Entire Series – Gain maximum brand exposure with exclusive naming rights.
MULTI-PLATFORM EXPOSURE
Beyond television and streaming, What to Watch at the Movies extends its brand reach across digital and social platforms, offering additional touchpoints for advertisers:
- Companion SEO-Built Website – A dedicated website featuring expanded movie coverage, sponsor spotlights, and interactive content.
- Social Media Integration – Content syndication across Instagram, TikTok, Facebook, and YouTube, reaching highly engaged entertainment audiences.
- Custom Brand Extensions – Sponsored content opportunities across all digital platforms.
DISTRIBUTION & AUDIENCE
Designed for wide-scale syndication, What to Watch at the Movies is a plug-and-play content solution for networks, streaming platforms, and digital publishers.
Release Schedule & Delivery
- New episodes released every Thursday.
- Production cycle: Filmed every three weeks, with episodes delivered in batches.
Audience & Demographics
- Age: 18-49 (Core Audience), with strong appeal across all moviegoers.
- Gender: 50% Female | 50% Male.
- Interests: Pop culture, entertainment news, celebrity interviews, Hollywood trends.
- Viewing Habits: Consumes short-form video content across digital and OTT platforms.
WHERE TO WATCH
Watch episodes on the show’s website:
PRODUCTION QUALITY & BRAND TRUST
Networks and platforms today need high-quality content that audiences crave—while managing costs and efficiency. What to Watch at the Movies is the perfect plug-and-play solution for brands looking to seamlessly integrate into premium entertainment programming without the expense of in-house content creation. This 90-second weekly segment delivers engaging, fast-paced entertainment news that fits effortlessly into broadcast, digital, OTT, and in-flight platforms—reaching audiences where they are already tuned in.
- Optimized for modern audiences: Short-form, high-retention content designed for mobile, web, and connected TV.
- Highly engaging & shareable: Movie content consistently performs well across all platforms.
- Plug-and-play content: Fully produced, ready-to-air episodes require no additional work.
- Multi-platform brand exposure: Adaptable for TV, streaming, digital, and in-flight content hubs.
- Evergreen appeal: Episodes remain valuable as long as films are available to watch or stream.
PRODUCTION QUALITY & BRAND TRUST
- 🎥 Multi-Emmy-winning production team ensures high-end, engaging content.
- 📺 4K cinematic quality delivers a premium viewing experience.
- ✅ Trusted entertainment series with a proven track record of audience engagement.